By Terry Carter, Editor

I once heard a story of a newly married couple, and the husband was helping his wife cook dinner in the kitchen of their new home. She had purchased a roast, seasoned it, cut off the ends and put it in a large pan. 

While the oven was preheating, the husband asked his new “Why do you cut off the ends of the roast? It seems like a waste of good meat.” She gave him a defensive look and explained, “My mother has always done it this way – and so did her mother.” Several months later, the newlyweds met the whole family for a big holiday meal. The husband promptly asked the bride’s mother why she cut off the ends of the roast before cooking it. She said her mom had always done it that way, and it was tradition.

After some family talk on the subject, the husband asked the grandmother why she had cooked roast that way. Being an honest woman, she went right to the point and revealed a revalation. “I cut off the ends of the roast because my oven at the time was too small to fit the whole roast.” 

She had sacrificed out of the necessity and passed on this cooking tradition to her daughter and granddaughter. And no one realized the reason or that ovens today are big enough for even the largest roast. It was simply a rule of the day because ovens in the 1940s were small.


Much of our lives today is run by rules we learned young and still follow, even though those rules may have reached their expiration date or are simply not benefiting us. Look around analytically, and you will see that many rules we expect to be universal laws are not always accurate, such as we must have a college education to succeed. I know many men and women who have not college experience, yet they are successful, in my view.

I grew up absorbing the wisdom of my parents, and my father worked for large corporation, averaging 40-50 hours a week on a Monday-Friday schedule. I only recall him working for perhaps three companies in my life, so the mantra of the day seemed confirmed: Get a good education, work 40-50 years for 1-3 major companies and then you can retire early.

Upon earning my bachelor’s degree, I encountered a changing world that destroyed that ideal career scenario. I was laid off three times in five years in my chosen field. As a result of my desire to control my destiny, I have started or co-founded six companies so far while still staying in touch with the consulting or employee side of my life. 

Most of us live a life of lies because we firmly grasp these rules growing up. Work hard, for example. Reality is: We all work hard, but only a small percentage work smart and employ the creative genius thereby leveraging their time, talents to get ahead. Fewer still actively create a framework that allows them to pocket millions of dollars while traveling the world in opulence.

I have means and end goals currently, but means goals are more common for nearly everyone because of the rules we heard when young. And you have means goals about career earnings, raising a family, retirement, purchasing a special home and working for a great company.

But end goals are probably where we as humans want to go because as we begin achieving the means goals set by society and our culture, many of us wind up NOT happy at all when we are in our 30s, 40s and 50s. We may have a high-paying career, but we are actually stuck in boring, stagnant positions running from home to work, home to work and home to work.

We have less time with our families than we truly want. And because of that, we often find our relationships at home suffering to the point our spouses ignore us, our children don’t want us around and our pet growls or hisses at us. For millions of Americans, it is the literal rat race, and we are the rat being chased, pressured and squeezed by deadlines, bills, work, home, retirement (if we can afford to consider it) and more.

This is a real-world case. Even with a Master’s Degree as a 1-percent earner and at the top of his or her field, the achievers today are not truly happy. Sure, they look good on camera. But many are struggling to get through each day, wondering why they are not happy with their vaults of money, garages of fine vehicles, multiple homes. And somehow, we sit in our 10-year-old Honda, driving to work from an apartment to a deadend job and believe we have all the answers about happiness. 

The truth is less than one percent of us would be content if our income fell 50-70 percent today because it is way beyond our comfort zone. But layoffs happen, and that is often a 100 percent pay cut. Retirement happens too, and many retirees settle for less than half of their full-time career income.


So how do we get from “living within the cultural rules” to having limitless options for improvement?

We pay attention to movers like Elon Musk, founder of Tesla Motors and numerous other major companies. We learn from Richard Branson and Vishen Lakhiani and Michael Beckwith and Marisa Peer. These people are changing the potential for extraordinary achievement by ordinary folks like you and I. They are telling us how to do what millionaires Musk, Branson and Lakhiani have already done.

Lakhiani founded Mindvalley and transformed the company into a industry-leading personal development mastermind organization that is setting the world of achievers on fire currently. I am re-reading his book, The Code of the Extraordinary Mind, for the second time in seven days. The hardback version has been highlighted beyond belief because it reveals startling, new information. Since I read 40-60 books annually of business, personalities and improvement, I think I can safely say this book is probably the best book I have read in decades. 

Jack Canfield, co-author of the best-selling series Chicken Soup for the Soul, said it bluntly about Lakhiani’s book. And Canfield is an expert on this type of writing: “Vishen Lakhiana’s knowledge base and his ability to present it clearly and to actually put it into practice is above anyone I have ever seen in this field.”

Lakhiani has many unconventional suggestions. But when it comes to finding the end goals that lead you to your desired destination in life, he mentions these:

  1. What experiences do you want to have in this lifetime?
  2. How do you want to grow?
  3. How do you want to contribute?

(More on this topic soon)



By Terry Carter, Editor

A typical rich man knows not the pain of wanting, of waiting, of struggling each day. Sure, he wants more at age 30 than he had at 20. But it is all a measure of time. He will eventually get there.  He learns early that his job is to work hard and make money. His field of expertise? It is meaningless as long as it generates growing revenue.

A poor man also works hard, but he lacks drive, a focused skill to make millions in business for himself. He makes millions in his lifetime for another, and his reward is minimal. No 401k and no golden parachute here. A poor man’s mentality clearly states he must work for someone; it rarely allows him to work for himself, where he has a slightly better chance of winning the financial lottery with the same work ethic.

Without  a good education, specialized skillset, a mentor and some encouragement, a poor man will struggle mightily in this life. He will likely have 30-40 jobs — and most end in anger, frustration or confusion. Hungry and pissed off, the unprepared poor man has little thought of a better job and a brighter future. Instead he takes the first offer of work because he needs food today. This means minimum wage to $12/hour is his permanent pay range.

His is a reactionary move, — not one of learning, planning and marketing as the rich man learns. And managers have a knack at reading people interviewing as not worth a bump in pay and then offering only the lowest rate available. And a struggling person, who has been hungry and unemployed, has a tendency to accept any amount because it means a chance to eat again. Forget that he/she may be weeks without prescription medication, months with a hole in their only boots and sleeping in an old vehicle.

In all likelihood, the poor person struggles at his first job and continues to struggle until he is laid-off from his final job. Then he dies and can only be buried through the donations of family members or government.
The rich man, even when young, is taught to learn from each mistake, each maneuver. If a job is lost — and this is a key separator between the rich and poor mindsets — the rich either learn a valuable lesson and apply it or they KNOW the person who fired them made a mistake. The problem in any firing is not with the rich-mindset employee. It is with the employer.

For the poor-mindset employee, they are blamed and assume full blame when  And, most likely, they have family at home willing to back up that hypothesis repeatedly. And that reinforces what a poor, miserable wretch this now unemployed person is. The poor self-esteem is reinforced daily at home, at work and by everyone this alleged loser meets. How nauseating.

While the rich mind focuses on winning, on making more money, the poor mind focuses on what they want most. They focus on the recreational time and the fun, amusement they cannot afford to enjoy. 
If the rich man is then taking all the cash and getting richer, how does the poor man compete? Actually it is usually the poor women who compete and outsmart the rich best. By have many children, by earning disability benefits in court, by suing for millions with clever attorneys, by using government programs like food stamps, subsidized housing and the Gold Card, the poor have found a workable niche built by the Democrats for the underprivileged. And by broadcasting their plight to wealthier people they work for, the hard-working, yet poor, person, often takes home donations like food, furniture, toys, clothing.

They may never be rich, but millions of hard workers in America currently have more available cash than middle-income U.S. citizens. Even the contractor working day jobs or on construction sites and cannot speak English, take home enough cash to send money home or buy Tequila and smokes on the weekend. Think about.